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MARKETING
(MKTG)
MKTG 3000. Topics in Marketing. (3)
Prerequisites: MKTG 3110 with a C or better, or
permission of the department. Topics from the area of
marketing. This course may be repeated for credit as topics
vary. (On demand)
MKTG 3110. Marketing Concepts. (3)
Prerequisites for College of Business majors: ACCT 2121 and
2122 with a C or better, ECON 1201 and 1202 with a
C or better, INFO 2130 or College Micro Computer
Proficiency Test with a C or better, junior
standing. Designed to acquaint the student with the
marketing concept, various aspects of the marketing-external
environment interface, and interrelatedness with other
functional areas. Provides marketing majors with a
foundation for further study, while offering non-marketing
majors a survey of marketing's function in business
organizations. (Fall,. Spring, Summer)
MKTG 3210. Marketing Research and Analysis. (3)
Prerequisites: MKTG 3110 with a C or better, STAT
1220. An applications course that covers the entire research
process including problem identification, secondary and
primary data collection, scaling techniques, questionnaire
design, reliability and validity, experimental design,
sampling, data analysis, and data communication. (Spring)
MKTG 3211. Advertising and Promotions Management.
(3) Prerequisites: MKTG 3110 with a C or
better. Covers all areas of marketing promotion, including
such topics as advertising, media selection, packaging and
sales promotion. Offers basic skills and techniques to allow
the student to enter careers in advertising or media. (Fall
,Spring)
MKTG 3212. Retailing Management.
(3) Prerequisite: MKTG 3110 with a C
or better. Presents retailing as a part of the marketing
distribution phase of a total interactive marketing system.
Key concepts include consumer and market analysis, store
location, store layout, merchandising, pricing and
promotional issues and problems. Also considers legal and
environmental implications. Emphasis on application of
class concepts through class discussion and assignments. (Fall,
Spring)
MKTG 3213. Professional Selling and Sales Management. (3)
Prerequisite: MKTG 3110 with a C or better.
An overview of skills and knowledge involved in individual
selling and management of sales programs. Emphasis on sales
and sales management theories and their applications. (Fall,
Spring)
MKTG 3214. Internet Marketing. (3)
Prerequisites: MKTG 3110 with a C or better, INFO
2130 or College Micro Computer Proficiency Test with a C
or better. Emphasis on developing successful Internet
marketing strategy based on quantitative and qualitative
analysis of customer, competitors and channel members.
Incorporates online and offline communication media and
hands-on experience with Internet applications. (Fall)
MKTG 3215. Global Marketing Management. (3)
Prerequisites: MKTG 3110 with a C or better. A
course that assesses global market opportunities, develops
global market strategies, and implements global market
plans. Major topics covered include examining cultural,
social, legal, political, financial, and geographical
environments. The marketing mix elements are studied in the
global environment. (Fall, Spring)
MKTG 3216. Consumer Behavior. (3)
Prerequisite: MKTG 3110 with a C or better.
Examination of consumer decision-making processes in the
purchase, usage and disposal of goods, services and ideas.
Emphasis on understanding consumption-related behaviors and
the development and evaluation of marketing strategies
intended to influence those behaviors. Particular focus on
managing changes in consumption behavior. (Fall, Spring)
MKTG 3219. Marketing Strategy. (3)
Prerequisites: MKTG 3110 with a C or better,
completion of at least three marketing elective courses,
and senior standing. Integration of all marketing elements
in a strategic planning framework. Emphasis on areas of
strategic importance, especially those which have
significant implications and relevance for marketing policy
decisions in competitive situations. (Fall,
Spring, Summer)
MKTG 3220. Sports Marketing. (3)
Prerequisite: MKTG 3110 with a grade of C or better. The
course will explore the strategies necessary for success in
marketing sports events, products and services. The course
will build knowledge, skills, and practical understanding of
the nature, contexts and dynamics of sports marketing and
critically explore the product, pricing, promotion, and
distribution – the strategies – available to sports and
sports-related businesses. (Fall)
MKTG 3400. Marketing Internship. (3)
Prerequisites: Junior and senior marketing majors in good
standing, with the completion of MKTG 3110 with a C
or better, plus two Marketing electives. Requires
permission of the department. Provides a meaningful work
experience in a field of marketing. Requires 150 hours of
supervised employment, 50 hours per credit hour. Internship
proposals can be initiated by the student or by the
department. Student should consult the department chair well
in advance of registration to discuss availability of
positions. Proposal forms must be completed and approved
prior to registration.
Graded on a
Pass/No Credit basis.
Cannot be repeated for credit or taken for credit at the
same time or following any other internship for credit.
(Fall, Spring, Summer)
MKTG 3500. Cooperative Education and 49ership Experience.
(0)
Enrollment in this course is required for the department's
cooperative education and 49ership students during each
semester they are working in a position. This course is
restricted to majors in the department of Marketing.
Acceptance into the Experiential Learning Program by the
University Career Center is required. Participating students
pay a course registration fee for transcript notation
(49ership and co-op) and receive full-time student status
(co-op only). Assignments must be arranged and approved in
advance. Course may be repeated; evaluation is
Satisfactory/Unsatisfactory. Only open to undergraduate
students; Graduate level students are encouraged to contact
their academic departments to inquire about academic or
industrial internship options for credit. For more
information, contact the University Career Center. (Fall,
Spring, Summer)
MKTG 3800. Directed Study. (1‑3)
Prerequisites: Permission of the department and junior
standing. Enrollment granted only by permission of the
faculty with whom the work will be performed. The student's
work assignments will be designed by the student and faculty
member who will oversee the project of study. The credit
hours will be determined prior to enrollment and will be
based on the particular project undertaken. The proposal
must be approved by the department chair. (On demand)
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